Wednesday, August 26, 2020
Privatization of Juvenile Facilities Essay Example | Topics and Well Written Essays - 1000 words
Privatization of Juvenile Facilities - Essay Example This spoke to more than 30,000 adolescent guilty parties (Bayer, and Pozen, 2003). In 1974, Congress passed the Juvenile Justice and Delinquency Prevention Act which urged the network to create sensible options in contrast to imprisonment. This solicitation considered the to be of privatization as a proper component that could be utilized for deinstitutionalization. Thus, by 1990, almost 90 % of states had at least one agreement with a private organization that was non benefit. Then again, 60% of states had at least one agreement with a private company for benefit to work an office for adolescents. Because of the congestion experienced in jails, significant expenses of working penitentiaries, and the significant expense of building new detainment facilities, numerous states discover privatization a suitable choice. The issue of privatization of adolescent offices raises certain significant issues. On the off chance that a state were to privatize its adolescent offices, which part of the offices will be most adequately privatized? With the end goal that the negative effect of privatization is limited. Armstrong (2001) noticed that the legislature or the state must hold and keep subsidizing the costs that are related with detainment of the delinquents. The private company then again, should deal with the automatic and custodial administrative administrations. This is a powerful methodology as it permits the private part to deal with issues that are less delicate. The state keeps on meeting the immediate expenses of detained delinquents. Thusly the imprisoned adolescents will have the option to get to basic administrations like instructive programming and quality nourishment. A large number of the private enterprises are out to make benefits. Privatization of the expenses of detainment of the delinquents will see imprisoned delinquents being denied of basic administrations as saw in the Oklahoma model. The Office of Juvenile Affairs gotten a revenue driven private organization. This agreement was ended in the year 2002 after concerns were raised about the tasks of the adolescent office. The agreement was additionally ended with an end goal to chop down the financial plan of the Office of Juvenile Affairs. The OCCY (Oklahoma Commission on Children and Youth) raised worries about the nonappearance of instructive projects and appropriate sustenance for the adolescents (Office of Juvenile Affairs, 2010). The state has a superior potential for success to adequately oversee adolescent offices. This is on the grounds that the state is a non benefit association that will accentuate on conveying the fundamental administrations to the imprisoned adolescents rather than keeping up the primary concern and reducing expenses at the impairment of the detained adolescents. Today, numerous states think about privatization of adolescent offices a practical choice. In spite of the negative viewpoints firmly connected with privatization of these offices, states keep on privatizing the offices with an end goal to diminish packing and limit activity costs. What should then be possible to guarantee that the interests of people in general are saved by the privatized adolescent offices? One great and compelling methodology is the setting up of a state organization commanded with the consistent assessment and checking of state adolescent offices and the adolescent projects. These offices will be able to direct arbitrary visits to the privatized adolescent offices and evaluate states of the offices and condition of adolescents and staff. Along these lines,
Saturday, August 22, 2020
Chapter 14 The Unforgivable Curses Free Essays
The following two days went without extraordinary occurrence, except if you checked Neville dissolving his 6th cauldron in Potions. Teacher Snape, who appeared to have achieved new degrees of noxiousness over the late spring, gave Neville detainment, and Neville came back from it in a condition of apprehensive breakdown, having been made to eviscerate a barrel brimming with horned frogs. ââ¬Å"You know why Snapeââ¬â¢s in such a foul state of mind, donââ¬â¢t you?â⬠said Ron to Harry as they watched Hermione instructing Neville a Scouring Charm to expel the frog guts from under his fingernails. We will compose a custom article test on Part 14 The Unforgivable Curses or then again any comparable point just for you Request Now ââ¬Å"Yeah,â⬠said Harry. ââ¬Å"Moody.â⬠It was regular information that Snape truly needed the Dark Arts employment, and he had now neglected to get it for the fourth year running. Snape had disdained the entirety of their past Dark Arts instructors, and indicated it â⬠yet he appeared to be peculiarly careful about showing clear ill will to Mad-Eye Moody. For sure, at whatever point Harry saw both of them together â⬠at eating times, or when they went in the passages â⬠he had the unmistakable impression that Snape was maintaining a strategic distance from Moodyââ¬â¢s eye, regardless of whether mysterious or typical. ââ¬Å"I figure Snapeââ¬â¢s somewhat terrified of him, you know,â⬠Harry said insightfully. ââ¬Å"Imagine if Moody transformed Snape into a horned toad,â⬠said Ron, his eyes moistening over, ââ¬Å"and ricocheted him all around his dungeonâ⬠¦Ã¢â¬ The Gryffindor fourth years were anticipating Moodyââ¬â¢s first exercise so much that they showed up sooner than expected on Thursday noon and lined up outside his study hall before the chime had even bar. The main individual missing was Hermione, who turned up in the nick of time for the exercise. ââ¬Å"Been in the - ââ¬Å" ââ¬Å"Library.â⬠Harry completed her sentence for her. ââ¬Å"Cââ¬â¢mon, speedy, or we wonââ¬â¢t get good seats.â⬠They rushed into three seats directly before the teacherââ¬â¢s work area, took out their duplicates of The Dark Forces: A Guide to Self-Protection, and paused, abnormally tranquil. Before long they heard Moodyââ¬â¢s particular thumping strides descending the passage, and he went into the room, looking as weird and startling as could be. They could simply observe his tore, wooden foot distending from underneath his robes. ââ¬Å"You can put those away,â⬠he snarled, befuddling over to his work area and plunking down, ââ¬Å"those books. You wonââ¬â¢t need them.â⬠They restored the books to their sacks, Ron looking energized. Cranky took out a register, shook his long mane of grizzled silver hair out of his bent and scarred face, and started to get out names, his typical eye moving consistently down the rundown while his mysterious eye turned around, fixing upon every understudy as the person in question replied. ââ¬Å"Right then,â⬠he stated, when the last individual had announced themselves present, ââ¬Å"Iââ¬â¢ve had a letter from Professor Lupin about this class. Appears youââ¬â¢ve had a truly intensive establishing in handling Dark animals â⬠youââ¬â¢ve secured boggarts, Red Caps, hinkypunks, grindylows, Kappas, and werewolves, is that right?â⬠There was a general mumble of consent. ââ¬Å"But youââ¬â¢re behind â⬠exceptionally behind â⬠on managing curses,â⬠said Moody. ââ¬Å"So Iââ¬â¢m here to welcome you adequate on what wizards can do to one another. Iââ¬â¢ve got one year to show you how to manage Dark - ââ¬Å" ââ¬Å"What, arenââ¬â¢t you staying?â⬠Ron exclaimed. Moodyââ¬â¢s enchanted eye spun around to gaze at Ron; Ron looked very anxious, however after a second Moody grinned â⬠the first run through Harry had seen him do as such. The impact was to make his vigorously scarred face look more curved and distorted than any time in recent memory, yet it was by the by great to realize that he could possibly do anything as inviting as grin. Ron looked profoundly diminished. ââ¬Å"Youââ¬â¢ll be Arthur Weasleyââ¬â¢s child, eh?â⬠Moody said. ââ¬Å"Your father got me out of a tight corner a couple of days agoâ⬠¦.Yeah, Iââ¬â¢m remaining only the one year. Uncommon kindness to Dumbledorâ⬠¦.One year, and afterward back to my calm retirement.â⬠He gave a brutal giggle, and afterward applauded his twisted hands together. ââ¬Å"So â⬠straight into it. Condemnations. They come in numerous qualities and structures. Presently, as per the Ministry of Magic, Iââ¬â¢m expected to show you countercurses and leave it at that. Iââ¬â¢m shouldn't give you what illicit Dark condemnations resemble until youââ¬â¢re in the 6th year. Youââ¬â¢re shouldn't be mature enough to manage it till at that point. Be that as it may, Professor Dumbledoreââ¬â¢s heard a higher point of view of your nerves, he figures you can adapt, and I state, the sooner you recognize what youââ¬â¢re facing, the better. How are you expected to protect yourself against something youââ¬â¢ve never observed? A wizard whoââ¬â¢s going to put an illicit revile on you isnââ¬â¢t going to mention to you what heââ¬â¢s going to do. Heââ¬â¢s not going to do it quite amenable to your face. You should be readied. You should be alert and vigilant. You have to take care of that, Miss Brown, when Iââ¬â¢m talking.â⬠Lavender hopped and reddened. She had been demonstrating Parvati her finished horoscope under the work area. Evidently Moodyââ¬â¢s enchanted eye could see through strong wood, just as out of the rear of his head. ââ¬Å"Soâ⬠¦do any of you realize which condemnations are most intensely rebuffed by wizarding law?â⬠A few hands rose likely into the air, including Ronââ¬â¢s and Hermioneââ¬â¢s. Touchy pointed at Ron, however his mystical eye was as yet fixed on Lavender. ââ¬Å"Er,â⬠said Ron probably, ââ¬Å"my father educated me concerning oneâ⬠¦.Is it called the Imperius Curse, or something?â⬠ââ¬Å"Ah, yes,â⬠said Moody thankfully. ââ¬Å"Your father would realize that one. Gave the Ministry a ton of difficulty at once, the Imperius Curse.â⬠Grumpy got intensely to his befuddled feet, opened his work area cabinet, and took out a glass container. Three enormous dark arachnids were abandoning around inside it. Harry felt Ron draw back somewhat close to him â⬠Ron abhorred bugs. Grumpy ventured into the container, got one of the insects, and held it in the palm of his hand with the goal that they could all observe it. He at that point pointed his wand at it and murmured, ââ¬Å"Imperio!â⬠The arachnid jumped from Moodyââ¬â¢s hand on a fine string of silk and started to swing in reverse and forward just as on a trapeze. It loosened up its legs inflexibly, at that point did a reverse somersault, breaking the string and arriving on the work area, where it started to cartwheel around and around. Grouchy snapped his wand, and the creepy crawly rose onto two of its rear legs and went into what was obviously a tap move. Everybody was giggling â⬠everybody aside from Moody. ââ¬Å"Think itââ¬â¢s amusing, do you?â⬠he snarled. ââ¬Å"Youââ¬â¢d like it, would you, in the event that I did it to you?â⬠The chuckling diminished in a split second. ââ¬Å"Total control,â⬠said Moody discreetly as the creepy crawly balled itself up and started to turn again and again. ââ¬Å"I could make it leap out of the window, suffocate itself, hurl itself down one of your throatsâ⬠¦Ã¢â¬ Ron gave an automatic shiver. ââ¬Å"Years back, there were a great deal of witches and wizards being constrained by the Imperius Curse,â⬠said Moody, and Harry realized he was discussing the days wherein Voldemort had been almighty. ââ¬Å"Some work for the Ministry, attempting to sift through who was being compelled to act, and who was acting willingly. ââ¬Å"The Imperius Curse can be battled, and Iââ¬â¢ll be showing you how, yet it takes genuine quality of character, and not everyoneââ¬â¢s got it. Better abstain from being hit with it on the off chance that you can. Consistent VIGILANCE!â⬠he woofed, and everybody bounced. Touchy got the somersaulting creepy crawly and tossed it once again into the container. ââ¬Å"Anyone else know one? Another illicit curse?â⬠Hermioneââ¬â¢s hand flew into the air again thus, to Harryââ¬â¢s slight amazement, did Nevilleââ¬â¢s. The main class where Neville normally chipped in data was Herbology which was effectively his best subject. Neville looked astonished at his own challenging. ââ¬Å"Yes?â⬠said Moody, his supernatural eye turning directly over to fix on Neville. ââ¬Å"Thereââ¬â¢s one â⬠the Cruciatus Curse,â⬠said Neville in a little however unmistakable voice. Surly was looking eagerly at Neville, this time with the two eyes. ââ¬Å"Your nameââ¬â¢s Longbottom?â⬠he stated, his mysterious eye dipping down to check the register once more. Neville gestured anxiously, yet Moody made no further requests. Turning around to the class everywhere, he ventured into the container for the following creepy crawly and put it upon the work area, where it stayed unmoving, clearly too terrified to even think about moving. ââ¬Å"The Cruciatus Curse,â⬠said Moody. ââ¬Å"Needs to be somewhat greater for you to get the idea,â⬠he stated, pointing his wand at the insect. ââ¬Å"Engorgio!â⬠The creepy crawly expand. It was currently bigger than a tarantula. Surrendering all affectation, Ron pushed his seat in reverse, as distant from Moodyââ¬â¢s work area as could reasonably be expected. Grouchy raised his wand once more, pointed it at the insect, and mumbled, ââ¬Å"Crucio!â⬠On the double, the spiderââ¬â¢s legs bowed in upon its body; it turned over and started to jerk appallingly, shaking from side to side. No stable originated from it, however Harry was certain that on the off chance that it could have given voice, it would have been shouting. Cranky didn't expel his wand, and the arachnid began to shiver and twitch all the more viciously â⬠ââ¬Å"Stop it!â⬠Hermione said shrilly.â⬠Harry glanced around at her. She was looking, not at the arachnid, however at Neville, and Harry, following her look, saw that Nevilleââ¬â¢s hands were gripped upon the work area before him, his knuckles white, his eyes wide and appalled. Irritable rai
Sunday, August 16, 2020
Working on Campus
Working on Campus Hey guys, Recently I accepted a position as a writing intern for one of the organizations on the Engineering Quad, and so far it has been an a very eye-opening and enriching experience in my short time there. Already I have learned so much, so in light of that, Id like to impart some knowledge on what its like applying for internships, interviewing for them, and hopefully getting them. If youve been following me from way back in the beginning of the semester, youll recall me blogging about the importance of utilizing the Career Center for applications, resumes, cover letters, and career fairs. Well fortunately, all that talk wasnt just hot air coming from me. With the implementation of the tips I mentioned in that blog, I was able to land an internship! The process to getting said internship, however, dealt with more than simply handing over my resume and giving a bright smile. From that point on, I had rely on my own skills to secure the position. The first thing I would advise is to have an elevator pitch ready. An elevator pitch is a 30- to 45-second speech on why you believe you are the best fit for whatever organization you are applying to. In this speech, youll want to touch on all of your experiences, whether they are classes, other jobs/internships, or volunteer work. Explain to the employer why you will make the company better through your efforts. (Found on http://www.upbuild.io/blog/why-we-vote-on-potential-clients/) Dress to impress. If you are showing up to an interview setting, its okay to come in a collared shirt, but as my dad used to tell me, Its better to have and not need, than to need and not have. Sure, you may think dressing in a full suit might be overkill for a campus/university position, but in actuality it demonstrates your dedication and your preparation for any situation. Employers will appreciate the added effort. Now if you are fortunate to have been hired for whatever position you were applying for, make sure to show up early. If youre right on time, youre actually late, especially on the first few weeks on the job. Make sure you clock out when expected to as well. You want to leave a good impression on every position you hold, because one day you might need a recommendation or a reference from a former employer, and you dont want to have a bad reputation. This can impede your opportunities for advancement in your career. I hope all of this was helpful. Good luck in all of your endeavors, guys. Until next time, Kenny Kenny Class of 2016 Iâm in the Creative Writing program in the College of Liberal Arts and Sciences. Iâm originally from Tampa, Florida, but Iâve been calling Illinois my home since 1998. Iâve lived all over the Northwest suburbs, from Palatine to Lakemoor to where I currently live back home, Mundelein. Working on Campus By mid-November of my freshman year, I began to get antsy. I had been working and playing sports all through high school, and weekends without a babysitting gig began to grow long. Without a form of income at school, I winced every time I checked my bank account, as it slowly decreased. My summer savings were withering away, and I knew a job was exactly what I needed. Job searching is not easy for many reasons. For me, the hardest part was finding a job that I really wanted when I was so desperate. I applied to nearly every restaurant on Green Street, with no experience in the food industry; I applied to clothing stores, with no experience in retail. At last, I realized that I needed to search in fields that really interested me. Gif from Giphy.com With much thought, I narrowed down my favorite hobby: real estate. I then focused on applying to various real estate agencies on campus and landed a job with JSM Living. I have been with JSM since winter break, and have nothing but great things to say. Working at JSM has improved my time management skills, my people skills, and my organization in my daily life. Gif from Giphy.com I highly recommend getting a job on campus and making sure that job is something you truly enjoy. It is never too early to start job hunting and believe me, your bank accounts and your parents credit card will thank you. Rachel Class of 2020 I am studying Middle Grades Education with concentrations in Social Sciences and Literacy in the College of Education. Although I now reside in Champaign, I am originally from Vernon Hills, a Northwest suburb of Chicago.
Sunday, May 24, 2020
Argumentative Essay On Jayber Crow - 1078 Words
Mahogany Professor Argumentative Essay 1 December 2017 Jayber Crow Slowly, patiently, the observer becomes the participant; a cub hunting for its first meal. Have you ever come across a friend like this? This friend often being reserved and standoffish then turning into a pariah? Jonah Crow, an orphan at the age of ten grew up in the face of adversity he knew the feelings of loneliness and want; seeing as his mother, father, aunt and uncle died leaving him helpless at an orphanage in the town of Port William, Kentucky. This is a book about Heaven, or the fact that Jayber could actually be living in a hell where the participants fail to love one another, where they hate and destroy the objects and people they love, everything done is doneâ⬠¦show more contentâ⬠¦He was intermittent, always moving frantically from task to task, building his empire purely on money, which entirely meant an empire built on his debt, which, again, means an empire built on accountability which Troy was not. An agribusinessman is a person who works in or manages an ag ricultural business. During the time Jayber Crow existed agriculture was all the rage. Family farms made up 40% of the American workforce. Readers could see why family farming was so important. So why would people want to bring in top gun machinery and ruin the land for future crops? For money and growth of themselves, not for the farming industry because in the late 1900s farming dropped from 40% to a glum 4.6%. Agribusiness arrives and begins to slowly tear apart small farms in Jayber Crowââ¬â¢s world. Even in todayââ¬â¢s society big businesses tower in our economy. It seems that agriculture is not given any thought when it comes to making a profit and this tremendous defect in humans is another reason people can not live just to please and benefit themselves. People who live to help people and become saints of the land and vow to protect it are the people who made the land last. Mattie Keith, Troy Chathamââ¬â¢s wife is an example of giving with no purpose to receive unlike big agribusiness men. Jayber several times throughout the novel expresses his great love for Mattie but what strikes Jayber like a is the fear that he and Troy are the same man
Wednesday, May 13, 2020
Poition Paper Driving Lisence Revoked for Drinking and...
There are many different views towards the topic of whether or not ones driverââ¬â¢s license should be permanently revoked for their first alcohol-related offense. My personal viewpoint towards this controversial and ongoing debate in our society is that a person should have more than one chance with regards to these offences. People under the age of twenty one who are involved in alcohol-related offences are not properly educated to the effects this substance has on the mind and body. Also, first time offenders, no matter their age, are not aware of the consequences their actions carry. Finally, if the offender has the disease of alcoholism there are programs to help them recover. To begin, there are many people under the age of twenty oneâ⬠¦show more contentâ⬠¦On my way home I got pulled over by a police officer. I passed all the field sobriety tests but when I blew in the machine I was just barely over the limit. I had to endure lots of fines, D.U.I. court and numerous classes as my consequences. When I was leaving work I did not feel impaired, however, I was. That was the first and last time I will ever drink and drive again. I had learned a lesson that I will never make again. People make mistakes and then usually learn from them, if the state was to permanently take away my license I would consider that extremely unfair. Finally, there are many people who suffer from the disease of addiction such as alcoholism. However, today we are more fortunate because there is a program called Alcoholics Anonymous; which has proven itself to be successful and allowing alcoholics to recover from this terrible disease. This is a twelve step program to help a person deal with their disease. I am also one of those people who has had their disease of addiction arrested through these twelve steps. They have changed my life completely. I never thought I could lose the compulsion to use in my life, but I have. However, there are some people who believe the addicti on to alcohol does not have any results of recovery in the twelve steps program Alcoholics Anonymous. According to Richard S. Sandorââ¬â¢s article ââ¬Å"Alcoholics Anonymous is Effective in Treating Alcoholism,â⬠in the Alcoholism Opposing Viewpoint, ââ¬Å"Recovery from
Wednesday, May 6, 2020
Recruitment Policy vs Recruitment Process Free Essays
Find (Cntl-F) Best Paper Index Table of Contents RECRUITMENT POLICY VS. RECRUITMENT PROCESS: ESPOUSED THEORY AND THEORY-IN-USE ANNA M. STAFSUDD Department of Business Administration Lund University P. We will write a custom essay sample on Recruitment Policy vs Recruitment Process or any similar topic only for you Order Now O. Box 7080 SE-220 07 Lund Sweden INTRODUCTION This paper argues that recruitment policy does not influence the recruitment process to a large extent, as it represents an espoused theory, which is used to explain and idealize behavior after it has occurred. Instead, it is argued that recruitment decision assumptions will guide the recruitment process, as they represent theories-in-use. These recruitment decisions, in the form of how internal employeesââ¬â¢ firm-specific knowledge is valued, will affect whether managers are internally promoted or externally recruited. How an organization values such knowledge may be inferred from control systems, which is illustrated using the examples of socialization and bureaucratic control systems. These control systems have been chosen, as they represent opposite perspectives on the value of firm-specific knowledge and will, therefore, have opposite impacts on internal or external recruitment being more probable. ESPOUSED THEORY AND THEORY-IN-USE The framework of Argyris and Schon (1974) presents how espoused theory and theory-inaction relate to each other, as well as to other variables. As can be seen in figure 1, espoused theory and theory-in-use can be positioned against each other, resulting in either congruence or incongruence. Furthermore, the figure depicts the assumption that espoused theory is separated from action and only serves to explain and idealize it afterwards. Instead, it is theory-in-use, which influences action, as people act according to the requirements of the governing variables of their theories-in-use. Theories-in-use will also tend to influence how a person will perceive the surroundings, i. e. the behavioral world. This is a world created by human convention and continued by human choice, rather than being an inherent nature of reality. Concluding a feedback circle, the behavioral worlds will be used as validation for those same theories-in-use, by which the behavioral worlds have been created and tend, therefore, to further reinforce them. This framework thus, depicts one problem with having theories-in-use, in that they tend to be self-sealing. Theories-in-use shaping action and behavioral world, while still using action and behavioral world as reasons and validation tends to enforce a circular logic, where a feed-back loop is dependent on the prior assumptions. One example of such a problem is presented by Argyris and Schon (1974), where a teacher experiences a self-sealing problem of assuming that his students are stupid. In assuming that the students are stupid, the teacher acts as though they are in fact stupid. By clearly letting the students know that he thinks they are stupid, the teacher will ask such questions as elicit stupid answers from them, thus, enforcing stupid behavior on the part of the students. The teacher will then test his theories and as he himself enforces stupid behavior in the students, his theories will be reinforced. The longer the teacher and the students interact, the more firmly will the teacher become in his theory-in-use of them being stupid. Academy of Management Best Conference Paper 2003 HR: G1 ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â-Figure 1 about here ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âApart from the earlier discussed variables there are five more, with which espoused theory, theory-in-use, action and behavioral world can be analyzed and which represent possible dilemmas in or between the other variables. Internal consistency may be analyzed for each of the two variables of espoused theory and theory-in-use, as a description of how internally consistent the theories and the assumptions of the theories are. Congruence, on the other hand, represents a means for analyzing fit or consistency between espoused theory and theory-in-use. Espoused theory and theory-in-use are related in the way that espoused theory represents what one says one is doing, whereas theory-in-use represents what one actually does do. Thus, theory-in-use influences action and behavioral world. Effectiveness is a variable, with which one can analyze how well actions enforce the behavioral world that a theory-in-use would lead to without the mediating variable of action. Effectiveness is, therefore, not used when analyzing espoused theory, as it will not influence action. The model also depicts a feedback loop, as theory-in-use influences action, which in turn leads to a behavioral world, which is then used to validate and reinforce theories-in-use. How well the behavioral world can be used to reinforce or gainsay theory-in-use in turn depends on how well the theory-in-use can be tested, i. e. the testability of the theory in a specific situation. Apart from these analytical variables, there is one more variable, which represents a normative dimension of the framework. This variable is represented by the values of the behavioral world. After having analyzed the other variables, a person would finally also ponder whether the behavioral world, created by the process involved in the framework, would be considered a positive or negative one. Depending on the answer, the person would perceive a propensity for stability or change. RECRUITMENT POLICY AND RECRUITMENT DECISION ASSUMPTIONS The espoused theory in the case of an organizationââ¬â¢s recruitment activities is represented by the recruitment policy, as stated by the organization, whereas theory-in-use is represented by the assumptions on which the recruitment is actually based. An internal recruitment policy may in general be assumed, due to it being so common as it represents marketing towards the employees (Coff, 1997; Chan, 1996; Browner and Kubarski, 1991; Tanushaj, Randall and McCullough, 1988). In contrast to espoused theories, theories-in-use cannot be easily observed (Argyris and Schon, 1974). It can be argued that recruitment decision assumptions may be observed indirectly through what candidates are in fact recruited, but in such cases we would resort to tautology in assuming that persons are selected based on the fact that they are selected. However, patterns may of course be observed and analyzed. As for recruitment decision assumptions, it seems safe to argue that the primary governing variable in a recruitment process is recruiting the best candidate available for the position. The ability of a candidate is, however, difficult to evaluate and recruiters will, therefore, use different proxies in order to evaluate ability and reduce information uncertainty. Focusing on the recruitment process in terms of choice between internal promotion and external recruitment, it would seem more probable for an organization to recruit internally, as this reduces information uncertainty in that candidates may be directly observed. Furthermore, Academy of Management Best Conference Paper 2003 HR: G2 internal recruitment may be preferred due to employeesââ¬â¢ firm-specific knowledge (Chan, 1996). The higher the value placed on firm-specific knowledge, the likelier will internal recruitment be. Recruitment decision assumptions in the case of what value is placed on firm-specific knowledge may be observed through what control systems are used. This argument is based on the assumption that control systems not only represent measurement systems in evaluating a managerââ¬â¢s behavior, but that they also signal what behavior is considered appropriate and, therefore, will be learned by managers. This reasoning is based on expectancy theory (Vroom, 1964), stating that motivation for a certain behavior depends on a personââ¬â¢s beliefs of what outcomes will tend to result from a specific behavior and the attractiveness a person attaches to those outcomes in terms of their ability to satisfy a personââ¬â¢s needs. Thus, persons will be shaped by what is expected from them by others. Consequently, as behavior and values are affected, control systems will have an impact on whether certain skills can be found in the organization or not. Here, the impact of the two control systems of socialization and bureaucratic control systems will be presented, as they relate to whether learning of corporate-approved behavior is valued or not. Thus, the difference lies in whether appropriate behavior needs to be learned over time or if it has been formalized by the organization in terms of for example rules and regulations. Socialization is a form of premise control, i. e. ontrol is exerted prior to the action (Cyert and March, 1988), which means that appropriate behavior is internalized by the employees. Not only actions, but also thinking, are thereby influenced to include appropriate assumptions and values. This is related to how institutionalization will tend to become self-reinforcing, after a while needing no rewards or other intervening procedures, as once institutionaliz ed social knowledge will tend to become a part of organizational daily life (Zucker, 1977). Lack of displaying the appropriate behavior will result in personal consequences. Reinforcements of proper behavior and thinking are in this context made in terms of peer approval, membership and leadership. In contrast, not displaying appropriate behavior will result in the personââ¬â¢s actions being perceived as deviating, which is punished by belittlement, hostility and ostracism (Anthony, Dearden and Bedford, 1989). A high degree of socialization will affect the recruitment process in numerous ways. First, managers who do not embrace the appropriate values and display the appropriate behavior will have a lesser chance of being promoted. Second, the internal managers will have an advantage, compared to the external ones, in the recruitment process. Third, a recruiter would tend to feel less uncertainty in recruiting a person from within the organization, knowing that the person has had opportunity to learn appropriate behavior and not having to resort to indirect signaling of such behavior in other candidates. Bureaucratic control systems do not provide the difficulty of observation that socialization does, in that this form may be termed the most visible of controls, where appropriate behavior is signaled by such mechanisms as budgets, reports and other documents. This form of control may be termed action control (Cyert and March, 1988), i. e. control is exerted during the action, which means that appropriate behavior is not internalized. Instead, tasks are simply performed in accordance with for example manuals, without having to reflect on what the appropriate action is. Thus, this form of control concerns mainly behavior and not an internalization of appropriate thinking. However, I stress my use of the word mainly, as repeated actions may in time be internalized and transferred into control of thinking and especially so if the bureaucratic control mechanisms in question are stable over time. Here, reinforcements of appropriate behavior consist of management commendation, monetary incentives and promotions, whereas Academy of Management Best Conference Paper 2003 HR: G3 punishment for the wrong behavior will tend to consist of demanding the person accountable to explain the behavior in question (Anthony, Dearden and Bedford, 1989). Reinforcements and punishments can in the case of bureaucratic control systems be considered to consist of more normative than affective mechanisms, as compared to possible ostracizing in organizations with a high degree of socialization. In the case of bureaucratic control systems, internal candidates will not tend to have the advantage of inherent knowledge of corporate values, to which external candidates do not have access. Therefore, as no internalization of appropriate values is present, external candidates will have a greater possibility of attaining a position, as compared to when organizations use socialization as control mechanism. The competitive situation will be more equal and the possibility and probability of external recruitment is, therefore, increased. However, there may still be higher costs incurred and a higher information uncertainty with external recruitment, as internal candidates may be observed directly. The above arguments do not include a certain prediction that a high degree of socialization will invariably lead to internal recruitment and bureaucratic control systems to an external one. They propose that external recruitment is made possible and, therefore, more likely by the absence of internalized knowledge of appropriate behavior and thinking, as such is instead formalized into rules and regulations. Indeed, this proposition may also include the opposite relationship, where a high degree of socialization may in fact incapacitate employees in terms of new thinking and dealing with new situations (Alvesson, 1993). For example, Wiersema and Bantel (1992) found that organizational tenure in CEOs was negatively correlated with strategic change. This implies that the longer persons stay in an organization, the more will they strive to preserve the organizational status quo and especially so in the case of a high degree of socialization. Thus, if new thinking is required in an organization with a high degree of socialization, due to for example a changing external context, external recruitment may be needed in order for the organization to cope with it. Degree of resistance to attempts of change tends to be related to the degree of institutionalization (Zucker, 1977). Still, the proposed relationship of recruitment being influenced by what value an organization places on firm-specific knowledge holds true, as the inherent knowledge of the internal employees has been transformed from a competitive advantage into a competitive disadvantage. A DILEMMA OF TWO EVILS When deciding on form of control system, the organization will not only communicate and influence its recruitment decision assumptions in terms of internal and external recruitment, it will also influence what conflict it will be affected by when trying to achieve its goals. Inconsistency in oneââ¬â¢s theories-in-use leading to no attaining oneââ¬â¢s goals or incongruence in what one is doing and what one is saying one is doing, leading to not keeping oneââ¬â¢s worldpicture constant. With a high degree of socialization, an organization will tend to have congruence between recruitment policy and recruitment decision assumptions, promoting a positive self-image. The organization will, however, tend to suffer from the conflict of an internally inconsistent theoryin-use in the form of recruitment decision assumptions, as internal candidates will not be the best ones in all situations, although having the advantage of internalized knowledge of corporate values. This conflict may be lessened by prioritizing internal recruitment, which would also Academy of Management Best Conference Paper 2003 HR: G4 avoid incongruence between recruitment policy and recruitment decision assumptions. Just such a case has indeed been promoted by previous research (Chan, 1996), in claiming that external candidates will be recruited only when they are very superior to internal ones, in that employee well-being needs to be promoted for the organization to be able to continue its existence. If instead recruiting the best candidate is prioritized, the organization will instead suffer from the same conflict as organizations with a high degree of bureaucratic control systems. In promoting the best candidate, external recruitment will be more possible as well as probable and the existing employeesââ¬â¢ may perceive the incongruence of an internal recruitment policy and external recruitment. As for an organization with a high degree of bureaucratic control systems, the recruitment decision assumptions are internally consistent. However, it will face a conflict of incongruent recruitment policy and recruitment decision assumptions, as the recruitment decision assumptions promotes the recruitment of the best candidate, regardless of organization membership. Although those responsible may not believe in the espoused theory, the incongruence may nevertheless be noticed by employees, who may feel deceived and mistreated in receiving less promotion opportunities. This may lead to consequences such as a lack of motivation for staying with the organization and, in time, a high employee turnover. Furthermore, this conflict would probably not be resolved by the organization boldly admitting to not recognizing organization membership as a variable in recruitment decisions, as this would hardly result in persons wanting to enter into the organization in the first place. In such cases when corporations with a high degree of bureaucratic control systems recruit internally, no incongruence will arise. However, it is unlikely that internal candidates will always be the best ones and, therefore, one of the wo conflicts will tend to arise. The conflicts of inconsistency in recruitment decision assumptions and incongruence between recruitment policy and recruitment decision assumptions may be perceived as the organization breaching the implicit contract of them providing employees with future economic safety, while the employees have fulfilled their part of it by providing the organization with ability (Morrison and Robinson, 1997; Cassell, Juris and Roomkin, 1985). As organizations commonly only succeed in inspiring conditional trust in their employees, any discrepancy in behavior may lead to a distrustful environment (Jones and George, 1998), which is hardly conducive for employee well-being, nor for productivity. Although such mistrust is bad in itself, the situation may worsen if perception of breach of contract evolves into a perception of violation of contract (Morrison and Robinson, 1997), as breach of contract focuses on the cognitive aspect, whereas violation affects the employee emotionally. Whether a breach of contract will evolve into a violation in the perceptions of the employees depends on the perceived magnitude of the discrepancy, how it affects the employee, whether the discrepancy is perceived as purposeful or not, if the procedure leading to the discrepancy is perceived to have been fair and the employeeââ¬â¢s overall social relationship with the organization. Thus, in the case of discrepancies caused by the recruitment process, the evaluation will, first, be worsened by employees having a relational contract, i. . it is broad, open-ended and long-term, based not only on monetary elements but also socio-emotional ones such as loyalty and support (Rousseau and McLean Parks, 1993). Second, individual situations will determine perceptions of magnitude and fairness, but perceptions of discrepancies will generally worsen, due to the purposeful breach in deciding on recruiting an external candidate. Counterintuitively, employees will tend to experience less violation if discrepancies in contract are more common than not, which is, however, consistent with unexpected negative events leading to more intense emotional responses than expected ones (Ortony, Clore and Academy of Management Best Conference Paper 2003 HR: G5 Collins, 1988). Therefore, we would expect external recruitment to elicit more severe conflict in organizations with a high degree of socialization than in the case of bureaucratic control systems. As this breach will occur in relation to recruitment decision assumptions and organizational norms, this will probably also increase perceptions of breach of contract. However, as such recruitment will tend not to occur on an extensive basis, the impact on present managers will not be great, unless in the case of filling top management positions with external candidates, thus, extensively lessening internal managersââ¬â¢ possibility of advancement. In the case of organizations with a high degree of bureaucratic control systems, the discrepancies will be more common and relate to not following the recruitment policy, which will probably lessen the impact of such breaches. Nevertheless, such extensive external recruitment will reduce internal managersââ¬â¢ possibilities of advancement. Although this may not lead to recurring perceptions of violation of contract, it may instead infer a state of organizational cynicism (Dean, Brandes and Dharwadkar, 1998) among employees. Such cynicism would then infer a belief that the organization lacks integrity, a negative affect towards the organization and tendencies to disparaging and critical behavior towards it. Such perceptions seem unlikely to improve individuals wanting to join the organization, nor will they tend to improve motivation. Ultimately, evaluation of organization behavior will depend on employeesââ¬â¢ beliefs about whether they have been treated honestly and respectfully as well as having received adequate justification for the contract breach (Bies and Shapiro, 1987). Perhaps this is the cause of organizations sometimes specifying their policies by saying that although they are, of course, intended to bring about internal promotion, this has to be re-evaluted in specific cases, such as when recruiting experts or managers. Figure 1 Argyris and Schonââ¬â¢s framework contrasting espoused theory and theory-in-use. Espoused Theory Internal Consistency Congruence Effectiveness Values Internal Consistency Theory-in-use Action Behavioural World Testability REFERENCES AVAILABLE FROM AUTHOR Academy of Management Best Conference Paper 2003 HR: G6 How to cite Recruitment Policy vs Recruitment Process, Essays
Monday, May 4, 2020
Business Computing and Global Informatization â⬠MyAssignmenthelp.com
Question: Discuss about the Business Computing and Global Informatization. Answer: Introduction This paper analyzes the data that has been calculated in a spreadsheet of CQ University Solar Power Analysis Worksheet. The paper analyzes the results of different calculations on solar panel types that are suitable for a particular type of business. The paper analyzes the best choice of solar panel in the case where the university considers both the gross return and the price. The paper analyzes the overall scores for all the ten solar panel types under consideration (Business Computing: Grundlagen und Standardsoftware,2012). The efficiency of each solar panel is also considered and compared to each other to determine the most efficient solar panel. Another variable being analyzed is the value of electricity generated by each of the generators per year. Fusion Catcha generator has the highest electricity production capacity with a value of $613. The analysis helps the university to determine the best solar panel from among the ten. The decision on the solar panels to be installed depends on a combination of a variety of factors (Adomavicius Gupta, 2009). The greenhouse gas reduction for each and every solar panel is also calculated and analyzed. The greenhouse gas reduction is measured in tones per year. Fusion Catcha solar panel has the highest reduction rate at 3.57 tons per year. This is important because it establishes the environmental sustainability of the solar panels. Should CQU adopt solar panels as a source of electricity? CQU University should adopt solar panels. This is because of the many advantages that the solar panels are seen to posses when compared to other sources of energy. The cost of solar panel installation is also low and the no monthly bills need to be paid. CQU should therefore install solar panels due to the advantages highlighted from the analysis that follows. From the analysis of the above graph and from the data provided concerning the solar panels, it is possible to easily evaluate and make a decision on which solar panel should be chosen. I would recommend the purchase of the solar panel with the highest yearly Gross return while at the same time it is cheap. In this case, there exist two options which I would explore. There are two solar panels with a price range of $250 and a corresponding gross return rate of 64%.The two solar panels would cost me the same price and the rate at which they return capital is also the same. The gross return rate is the rate at which the solar panels generate electricity value comparing to the initial purchase cost of the solar panel. The solar panel being purchased at $250 will generate electricity with a gross return value of 64% per year (Informatization, IEEE Computer Society, 2011). Therefore, this means that by the end of the first year after purchase, the solar panel will have generated electric ity worth $160. By the end of the second year, the solar panel will have generated electricity worth $320. This therefore means that the solar panel is economically desirable and very productive. I would therefore recommend the purchase of solar panel MR Solar EKS or SolarLife AB200. In case the overall score was calculate based on the output of the solar panels alone, it would be much easier to select the solar panel to purchase. This is because in this case, I would select the solar panel with the highest output capacity. From the consideration and analysis of information and data on the spread sheet, the solar panel with the highest output capacity is Fusion Catcha. The solar panel has an output capacity of 1600W. It therefore means that the solar panel will generate more electricity than all other solar panels. Therefore based on output capacity alone, I would recommend installation of Fusion catcha solar panel. If we calculate the entire scorecard on the basis Greenhouse Gas Reductions alone, the solar panel that has the best greenhouse gases reduction rate will be chosen. An evaluation of the spreadsheet data reveals that the solar panel with the highest reduction of greenhouse gases is Fusion Catcha. The greenhouse reduction rate is measured in Tonnes/year. The data from the chart shows that FusionCatcha reduced greenhouse gases by 3.5 tonnes per year. This is very significant compared to the solar panel with the lowest reduction rate at 0.02 tonnes per year. Therefore, I would recommend Fusion Catcha since it has the best greenhouse gas reduction capacity. With the combined scorecardon the basis of Gross Return in percentage alone, I would settle on Mr Solar EKS or SolarLife AB200. This is because the two solar panels have the best Gross return per year. They both tie at 64%. This means that once the solar panels are bought, they will have recouped around $160 within the first year. This is valued based on the electricity they will have produced relative to their initial cost of purchase. A scorecard based on the electricity generated in KW/Year would mean that the set solar panel is the one that generates many kilowatts per year than the rest. Therefore, the best solar panel in this consideration is FusionCatcha which produces 4088KW/year. It will be followed by MegaSol 10,000 which generates 2555kilowatts per year. In case the consideration was being based on the value of electricity generated alone, I would recommend the purchase of Fusion Catcha (Narayan, 2010). This is because the solar panel has the highest rate of electricity generation which stands at $613 per year. This decision would be made because it would offer the university the best economic value. Consideration if the greenhouse gas reduction was weighed twice as high as the other variables If the overall rate of reduction of greenhouse gases weighed twice as high as the other variables, this would have a huge effect on the combined score. Since the combined score is determined by this formula: Combined score = (1 x Efficiency (%) / Maximum Efficiency (%) for all Solar Panels under review 1 x Greenhouse Gas Reductions (Tons/Year) / Optimum reduction of greenhouse Gas Reductions (Tons/Year) for all Solar Panels being analyzed 1 x Gross Return per Year (%) / Maximum Gross Return per Year (%) for all Solar Panels analyzed) / 10 This consequently means that the increased weight of reduction of greenhouse gases will change the greenhouse gas reduction rates calculations since it will be multiplied by two. The adjusted formula for calculating overall score for each of the solar panels will now be: Combined scorecard = (1 x Efficiency (%) / Maximum Efficiency (%) of Solar Panels analyzed 2x Greenhouse Gas Reductions (Tons/Year) / Maximum Greenhouse Gas Reductions (Tons/Year) for all Solar Panels under review 1 x Gross Return per Year (%) / Maximum Gross Return per Year (%) for all Solar Panels analyzed) / 10 The overall scorecard will change for all solar panels. Despite this computation the Fusion Catcha solar panel will remain to be better. This is because the effect for the change in weighing will be equal across all the solar panels under review. The Fusion Catcha solar panel is the panel with the best reduction rate even when the weights are the same and this will not change even after the weighing has changed even though the overall scores will change. Consideration if the Greenhouse gas reduction rate was weighed three times higher than the other variables If the Greenhouse gas reduction rate was weighed three times as high as other factors, the following would be the formula for calculating the overall score for each solar panel. Overall Score = (1 x Efficiency rate (%) / Maximum Efficiency (%) for all Solar Panels analyzed 3x Greenhouse Gas Reductions (Tons/Year) / Maximum Greenhouse Gas Reductions (Tons/Year) for all Solar Panels analyzed 1 x Gross Return per Year (%) / Maximum Gross Return per Year (%) for all Solar Panels analyzed) / 10 The overall scores for each solar panel would be affected by the change of weight for greenhouse gas reduction to 3 times higher than the rest considerations. However, this effect would be inconsequential to the solar panel to be recommended since it will still have the highest overall score. Therefore, I would recommend Fusion Catcha solar panel. Gross return consideration and economic consideration of UCQ adopting the installation of solar panels The best solar panel in many aspects as well as in terms of the overall scorecard is the Fusion Catcha solar panel. The Fusion Catcha solar panel has a Gross Return of 12% in a year. The gross return for each year of the solar panel is arrived at by multiplying the electricity generated value by the panels per year with the price of electricity per kilowatt expressed as a percentage. The gross return calculations are not realistic. This is because the calculation only factors in the price of a unit of electricity leaving out the costs that may be associated with generating this electricity. There are various other costs that have not been taken into account. These costs include; Installation costs, repair and maintenance cost and the costs of installing a back-up system when there is not enough sunlight to generate solar energy. If these costs were put into consideration, the gross return calculations would change and would give more meaningful and realistic figures to the university . I think CQU should invest in solar power. This is informed by the analysis of data in the spreadsheet. The adoption of solar panel by CQU will have both economic and environmental benefits to the university. One of the reasons why the university should adopt solar panels is that they will help to reduce greenhouse gases by a very huge margin. If the university adopts the best solar panels i.e. Fusion Catcha, it will be able to minimize greenhouse gases by 3.5 tonnes per year. This will help in preservation of the environment by the university. From the analysis of the data, if the university adopts solar panels, it will generate electricity worthy $613 per year for each solar panel. Given that the university will install a huge number of solar panels this will result to generation of electricity worthy thousands of dollars. This electricity will be enough to run the whole university and the surplus can be sold to the neighboring institutions for a profit. The solar panels will als o help the university to save on the cost of electricity from other sources. Recommendation The costs of installation of solar panels can be reduced by choosing a central location where the panels can be installed so as to form a central point of electricity generation. The costs can be reduced by proper maintenance of solar panels to avoid damage and increase their durability. Conclusion The evaluation of the various different variables in identifying the most suitable solar panels by the company has helped to clearly understand the best solution for CQU. The analysis of combined variables and independent variables has helped to identify different scenarios and results that would be achieved with each of the solar panels being reviewed. Despite its premium price, Fusion Catcha emerges as the best solar panel based on a variety of factors and the overall scorecard. I recommend that the Fusion Catcha solar panel be adopted for CQU University despite its high price. The solar panels will offer economic value and are more environmental friendly than any other solar panel. References Adomavicius, G., Gupta, A. (2009). Business computing. Bingley, UK: Emerald Business Computing: Grundlagen und Standardsoftware. (2002). Berlin, Heidelberg: Springer Berlin Heidelberg. Business Computing mit SAP R/3?: Modellierung, Customizing und Anwendung betriebswirtschaftlich-integrierter Gescha ftsprozesse Business Computing: Arbeiten mit MS-Office und Internet. (2008). Berlin, Heidelberg: Springer Berlin Heidelberg. International Conference on Business Computing and Global Informatization, IEEE Computer Society. (2011). Proceedings of the 2011 International Conference on Business Computing and Global Informatization: 29-31 July 2011, Shanghai, China. Los Alamitos, Calif.: IEEE Computer Society. Narayan, R. (2010). Business computing. Place of publication not identified: Centrum Press.
Saturday, March 28, 2020
Saturday, March 7, 2020
Creating a Splash Screen in Delphi Applications
Creating a Splash Screen in Delphi Applications The most basic splash screen is just an image, or more precisely, a form with an image, that appears in the center of the screen when the application is loading. Splash screens are hidden when the application is ready to be used. Below is more information on the different types of splash screens you may see, and why theyre useful, as well as steps for creating your own Delphi splash screen for your application. What Are Splash Screens Used For? There are several types of splash screens. The most common are start-up splash screens - the ones you see when an application is loading. These usually display the applications name, author, version, copyright, ââ¬â¹an image, or some type of icon, that uniquely identifies it. If you are a shareware developer, you could use splash screens to remind users to register the program. These may pop up when the program first launches, to tell the user that they can register if they want special features or to get email updates for new releases. Some applications use splash screens to notify the user of the progress of a time-consuming process. If you look carefully, some really large programs use this type of splash screen when the program is loading background processes and dependencies.à The last thing you want is for your usersà to think that your program is deadà if some database task is performing.à Creating a Splash Screen Lets see how to create a simple start-up splash screen in a few steps: Add a new form to your project.Select New Form from the File menu in the Delphi IDE.Change the Name Property of the Form to something like SplashScreen.Change these Properties: BorderStyle to bsNone, Position to poScreenCenter.Customize your splash screen by adding components likeà labels, images, panels, etc.You could first add one TPanel component (Align: alClient)à and play around with BevelInner, BevelOuter, BevelWidth, BorderStyle, and BorderWidth properties to produce some eye-candy effects.Select Project from the Options menu and move the Form from the Auto-create listbox to Available Forms.Well create a form on the fly and then display it before the application is actually opened.Select Project Source from the View menu.You can also do this throughà Project View Source.Add the following code after the begin statement of the Project Source code (the .DPR file): Application.Initialize; //this line exists! SplashScreen : TSplashScreen.Create(nil) ; SplashScreen.Show; SplashScreen.Update; After the final Application.Create() and before theà Application.Run statement, add: SplashScreen.Hide; SplashScreen.Free; Thats it!à Now you can run the application. In this example, depending on the speed of your computer, you will barely see your new splash screen, but if you have more than one form in your project, the splash screen will certainly show up.For more information on making the splash screen stay a bit longer, read through the code in this Stack Overflow thread. Tip:à You can also make custom shaped Delphi forms.
Wednesday, February 19, 2020
Firewalls Essay Example | Topics and Well Written Essays - 750 words
Firewalls - Essay Example (2013). Performance and Information Security Evaluation with Firewalls. International Journal Of Security & Its Applications, 7(6), 355-372. doi:10.14257/ijsia.2013.7.6.36 8 A firewall is a device (it could be software or hardware system) that disallows any illegitimate access towards or from a network. (Davis et al.,à 2011, p.à xx-xx) Firewalls can be employed in either software or hardware or by combining both of them. Today firewalls are mostly configured to stop unauthorized access from the internet to the private local area networks (LANs) connected with the internet. Firewalls are configured to monitor all the data that enters or leaves the Intranet. It examines every packet and drops those that do not fulfill security standards set by network security engineers. Packet filtering firewall is one of the basic firewall that works on transport and network layer of TCP/IP layering model. (In Vacca,à 2014, p.à 152-153)A packet filtering firewall monitors packets that are coming in or going out of the network. It accepts or rejects packets on the basis of criteria defined during its configuration. Filtering of packet is pretty effective and transparent to users. One main disadvantage of packet filtering is that it is hard to configure.à 1. IP-address of the source. Thick check should be made essentials as most of time IP spoofers change the source IP to show the source of the packet from somewhere else, instead of showing the original source. Application level firewall is generally an application specific firewall. It is configured with a set of application-specific rules that can give control over the network traffic of on the userââ¬â¢s level. (Kizza,à 2014, p.à 134-135) The main functionality of application layer firewall is to manage internet browsing, filtering emails and its attachment, and transferring of files. Traffic coming inside the network or going outside the network can be denied or allowed on the basis of the different set rules. These rules
Tuesday, February 4, 2020
Analysis of the Lyrics of Where is the Love by Black Eyed Peas Term Paper
Analysis of the Lyrics of Where is the Love by Black Eyed Peas - Term Paper Example Hip hop style was mainly popular on the East Coast having been popularized by groups such as The Roots. Given itââ¬â¢s preferences for performing with a live band, the group was mainly considered to be an alternative hip hop group before embracing other musical genres such as RnB, dance and Pop Music exerting a great influence in the music industry in the recent years. Most of their works have had a lot of influence from electronic music which was mainly used on the groupââ¬â¢s most recent album, The E.N.D. A bulk of the groupââ¬â¢s production is handled by Will.i.am. Despite being formed in 1995, the group rose to prominence in 2003 with their critically acclaimed album, Elephunk. This was the groupââ¬â¢s third album and which saw them find an international following as well as achieving massive success from the huge album sales. The group has maintained the spotlight ever since then and according to Nielsen SoundScan, the group has the second best sales for downloaded t racks in the US. The single ââ¬Å"Where is the love?â⬠was released in 2003 as the lead single from their Elephunk album. Upon its release, the single topped charts in thirteen countries across Europe and the US, including in the UK where it remained at number one for seven weeks and went on to be the best selling single in Britain in 2003. The song ââ¬Å"where is the love?â⬠was written by the Black Eyed Peas with significant support from John Fair and Justin Timberlake, who also sun the chorus to the song although he neither appears in the songââ¬â¢s video nor is he acknowledged as a guest artist. Justin Timberlake remained as a ââ¬Å"Ghost writerâ⬠for the song because his record company did not want this song to interfere with the sales of his album, Justified, that had just been released. He is rumored to have written the chorus of the song after listening to the song via a phone. The idea for the song came to Will.i.am after he had heard so much about nega tive things in the society such as discrimination, hypocrisy, gang violence, and terrorism. The song has been noted for its social commentary and its positive message, issues with lack in most songs played on the radio these days. The song invites people to critically think about the ills that are happening in the society and urges people to take up more responsibility for their own lives. The lyrics of the song plead for societal healing and speak against misinformation and displaying negative images in the media. ââ¬Å"Where is the love?â⬠addresses issues of social injustice and lack of social cohesion in the American society as a result of racism and discrimination. The song insinuates that the cause of all these negativity in the society is a result of a lack of love among people, hence the question Where is the love? Process The song consists of three verses performed by rappers Will.i.am, Taboo and Apl.de.ap with additional vocals from singer Stacy Ferguson, widely know n by her stage name ââ¬ËFergieââ¬â¢. The songââ¬â¢s hook repeats after every verse and is performed by Fergie. The hook is made up of three parts; the first part begins with the lyrics ââ¬Å"People killin', people dyin', Children hurt and you hear them cryin', Can you practice what you preach, and would you turn the other cheek.â⬠This part talks about violence that has led to many people dying, children becoming victims and also addresses issues
Monday, January 27, 2020
Importance of Customer Relationship Management (CRM)
Importance of Customer Relationship Management (CRM) Abstract: Purpose The primary goal of this paper is to review the literature that critically addresses the importance, application, influence on business and quality service of CRM and impact of CRM application on customer satisfaction and loyalty which consequently affects profitability and performance. Specifically, this paper seeks to present shifting view from transactional business to relational business, which shows significant importance of relationship marketing. Managers knowing the importance of customer focus business should act on time to retain customers, and fulfill their needs and wants in current competitive business environment analyzing and capturing valuable information regarding their customers for better forecasting of future. Design/methodology/approach This paper critically reviews the literature, with regard to importance, views, business application and overtime shifting from transactional marketing to relational one and application of CRM in businesses in the academic literature over the past years. Findings CRM is a new choice for business performers through which they can reach customer satisfaction and loyalty and they can improve profitability and performance of the company. CRM is a business strategy and philosophy that fulfills customers changing expectations and needs and provides individualized and customized service to customers. CRM improves pricing strategy and enhances decision-making. CRM enables better allocation of resources across the customer portfolio. Research Limitations/implications According to vast amount of literature that is published by different experts in this area it is difficult to provide brief review regarding CRM, besides CRM it self is a very wide topic including managerial perspective and technological side. However the researchers have done their best for such an ambitious undertaking. Obviously there is a need for more detailed studies of each and every elements of CRM. Keywords- CRM (Customer Relationship Management), loyalty, Customer satisfaction, retention Paper type- literature review 1. Introduction The way companies do business has changed tremendously during the last fifty years, changing from a product-oriented industry to a more market-oriented where the customer is in the center. This has increased the competition between the companies on the market, where each company has to work out a strong updated competitive strategy if they want to stay in the business because they can not rely on old competitive advantages any more, as for example technology. (Lindbom Jonsson, 1992). Besides, a key driver of this change is the advent of CRM which is underpinned by information and communication technologies (Ryals Knox, 2001). Globalization, increasing competition and advances in information and communication technology has forced companies to focus on managing customer relationships in order to efficiently maximize revenues. Customer relationship management (CRM) is the key competitive strategy businesses need to stay focused on the needs of the customers and to integrate a customer- facing approach throughout the organization. By using information and communication technology, businesses are trying to get closer to the customer so that they can create long-term relationships. Thus, deploying CRM initiatives has become very common (Sevki and Rifat, 2005). Firms are embracing CRM as a major element of business strategy, because technological applications permit a precise segmentation, profiling and targeting of customers and competitive pressures require a customer-centric culture (Gurau, Ranchhod, Hackney, 2003).It is known and as many experts believe, it takes up to five times more money to acquire a new customer than to get an existing customer to make a new purchase. Hence, customer retention is in particular important to every business because of their resources and competition. Moreover, a dissatisfied customer causes market damage because they are more likely to defect to competition and more likely to persuade others to defect. It is therefore no surprise that CRM is an important topic of conversation in business world (Feinberg, Kadam, Hokam, Kim,2002), so firms have to look at CRM as comprehensive business strategy for fulfilling the needs of customers and differentiating their service for different customers, besides concerning CRM as a key tool for reaching customer satisfaction and loyalty in a mutual beneficial relationship. 2. Evolution of Relationship The evolution of relationship management is described by different stages by different scholars (Bauer, Gottgens, Grether, 2001). Several different process models of relationship development have been proposed. In a widely cited article, Dwyer, Schurr, and Oh (1987) distinguish between five general phases in a dynamic model of relationship marketing: awareness, exploration, expansion, commitment, and dissolution. Broadly speaking, their framework suggests that, after becoming aware of the company for the first time, customers search for exchange benefits and perform trial purchases. There is an increase in the benefits obtained from the relationship once transactions have been evaluated positively, and a commitment towards the relationship develops. Finally, as relationships rarely last forever, the customer eventually withdraws from the relationship for whatever reason and switches to another supplier. Other authors have taken closely-related approaches, using lifecycle theory to mo del the dynamics of relationship marketing, sometimes varying the number of relationship stages (e.g. Diller 1995b). 3. Emergence and Evolution of CRM The discipline of marketing grew out of economics, and the growth was motivated by a lack of interest among economists in the details of market behavior and functions of middlemen (Bartels 1976; Sheth, Gardener, and Garrett 1988). Marketings early bias for distribution activities is evident as the first marketing courses (at Michigan and Ohio) were focused on effectively performing the distributive task (Bartels1976). Early marketing thinking centered on efficiency of marketing channels (Cherrington 1920; Shaw 1912; Weld 1916, 1917). Later the institutional marketing thinkers, because of their grounding in institutional economic theory, viewed the phenomena of value determination as fundamentally linked to exchange (Alderson 1954; Duddy and Revzan1947). Although institutional thought of marketing was later modified by the organizational dynamics viewpoint and marketing thinking was influenced by other social sciences, exchange remained the central tenet of marketing (Alderson 1965; Bagozzi 1974, 1978, 1979; Kotler 1972). The demise of the distributive theory of marketing began after World War II as marketing focus began to shift from distributive functions to other aspects of marketing. With the advent of market research, producers, in an attempt to influence end consumers, began to direct and control the distributors regarding product merchandising, sales promotion, pricing, etc. Thus repeat purchase and brand loyalty gained prominence in the marketing literature (Barton 1946; Churchill 1942; Howard and Sheth 1969; Sheth 1973; Womer 1944). The marketing concept evolved and consumer, became the focus of marketing attention (Kotler 1972). However, marketing orientation was still transactional as its success was measured in such transactional terms as sales volume and market share. Only in the 80s, marketers began to emphasize customer satisfaction measures to ensure that they were not purely evaluated on the basis of transactional aspects of marketing and that sale wasnot considered as the culmination of all marketing efforts. Several ideas of relationship marketing emerged much before Berry (1983) who introduced the term relationship marketing into the literature. For instance, McGarry (1950, 1951, 1953, and 1958) included contractual function among the six activities in his formal list of marketing functions. The contractual function falling within the main task of marketing supported McGarrys relational orientation and his emphasis on developing cooperation and mutual interdependency among marketing actors. He stated contractual function as is the a structured cooperative action focusing on the long-run welfare of business with continuous business relationship developing a two-way communication for mutual interdependence attitude knowing that cost of dealing with continuous contact is much less than casual contacts; by selling only to regular and consistent customers costs can be reduced by 10-20% (Schwartz 1963). Wroe Alderson (1965) focused on inter and intra-channel cooperation, and many relationship marketing scholars have emerged from the tradition of channel cooperation research (Anderson and Narus 1990; Stern and El-Ansary 1992; Weitz and Jap 1995). They supported development of relationship marketing knowledge. In USA, several scholars began examining long-term inter-organizational relationships in business-to-business markets, while in Europe, the Industrial Marketing and Purchasing (IMP) Group laid emphasis on business relationships and networks (e.g., Anderson, Hakansson and Johanson 1994; Dwyer, Schurr and Oh 1987; Hakansson 1982; Halen, Johanson and Seyed-Mohamed 1991; Jackson 1985). As relationship marketing grew in 1980s and 1990s, several perspectives emerged. One perspective of integrating quality, logistics, customer services, and marketing is found in the works of Christopher, Payne, and Ballantyne (1992) and in the works of Crosby, Evans, and Cowles (1987). Another approach of studying partnering relationships and alliances as forms of relationship marketing are observed in the works of Morgan and Hunt (1994), Heide (1994), and Vardarajan and Cunningham (1995). Similarly, conceptual and empirical papers have appeared on relationship-oriented communication strategies (Mohr and Nevin 1990; Owen 1984; Schultz, Tannenbaum, and Lauterborn 1992); supply chain integration (Christopher 1994; Payne et. al. 1994); legal aspects of relationship marketing (Gundlach and Murphy 1993); and consumer motivations for engaging in relationship marketing (Sheth and Parvatiyar 1995a). As observed by Sheth and Parvatiyar (1995b), relationship marketing has historical antecedents going back into the pre-industrial era. Much of it was due to direct interaction between producers of agricultural products and their consumers. In recent years however, several factors like de-intermediation and computer and telecommunication technologies have contributed to the rapid development and evolution of relationship marketing. A greater emotional bond between the service provider and the service user also develops the need for maintaining and enhancing the relationship. It is therefore not difficult to see that relationship marketing is important for scholars and practitioners of services marketing (Berry and Parsuraman 1991; Bitner 1995; Crosby and Stephens 1987; Crosby, et. al. 1990; Gronroos 1995). Furthermore, Key account management programs led to the foundation of strategic partnering relationship programs within the domain of relationship marketing (Anderson and Narus 1991; Shapiro 1988). In the current era of hyper-competition, marketers are forced to be more con cerned with customer retention and loyalty (Dick and Basu 1994; Reicheld 1996). As several studies have indicated, retaining customers is less expensive and perhaps a more sustainable competitive advantage than acquiring new ones. Marketers are realizing that it costs less to retain customers than to compete for new ones (Rosenberg and Czepiel 1984). On the supply side it pays more to develop closer relationships with a few suppliers than to develop more vendors (Hayes et. al. 1988; Spekman 1988). In addition, several marketers are also concerned with keeping customers for life, rather than making a one-time sale (Cannie and Caplin 1991). Therefore, concerning evolution steps of CRM, obviously its application affects different aspects of business on top of all profitability for both parties, better supply chain management and marketing channel management, customer satisfaction and loyalty, higher retention rate in lower cost and sustainable relationship could be mentioned. 4. The definition and scope of CRM Customer Relationship Management (CRM) has become a leading business strategy in highly competitive business environment. CRM can be viewed as managerial efforts to manage business interactions with customers by combining business processes and technologies that seek to understand a companys customers (Kim, Suh, Hwang, 2003). Companies are becoming increasingly aware of the many potential benefits provided by CRM. Some potential benefits of CRM are as follows: (1) Increased customer retention and loyalty, (2) Higher customer profitability, (3) Creation value for the customer, (4) Customization of products and services, (5) Lower process, higher quality products and services (Jutla, Craig, Bodorik, 2001). CRM is fundamentally an improved tool in marketing and branding practice (Brunt, 2001; Chablo, 2001; Fournier et al., 2001; Wang, 1998). Others present it as a sophisticated information technology project, if not only that and usually with the caveat that it should not be framed as such (Gentle, 2004; Sharp, 2003; Davis Joyner, 2001; SAS Institute, 2001). Still others see it primarily as a toolkit for developing service management processes (Buttle, 2005; Peelen, 2005), or argue that it is fundamental to the extended enterprise which requires integrating supply chain management with customer relationship management (Kracklauer et al., 2004; Piller et al., 2004). Most by now agree that CRM is about growing customer equity and frame it in profit-driven terms (Gupta Lehmann, 2005; Blattberg et al., 2001). But some disagree, arguing that the final result will be higher profits but the foundation is relationship development to grow loyalty and strengthen barriers against customer defect ion (Peppers Rogers, 2005; Prahalad Ramaswamy, 2001). A narrow perspective of customer relationship management is data base marketing emphasizing the promotional aspects of marketing linked to database efforts (Bickert1992). However, this doesnt mean that CRM is database marketing. Customer information and knowledge is used in CRM to better understand and serve customers. Based on customer knowledge the right value should be selected, created and communicated to customer to reach customer satisfaction and loyalty. CRM is based on the ability to facilitate communication and decision-making to provide consistent, high-quality, and cost-effective services to all stakeholders (Andrade, 2003). Attract, retain and develop customer relationship where the main purpose is to create faithful customers, who are pleased with their choice of supplier and who think that they get value for their money (Berry and Parasuraman, 1991). CRM is an active, participatory and interactive relationship between business and customer. The objective is to achieve a comprehensive view of customers, and be able to consistently anticipate and react to their needs with targeted and effective activities at every customer touch point (Piccoli, OConnor, Capaccioli, Alvarez, 2003). Relationship marketing is to identify and establish, maintain and enhance and when necessary terminate relationships with customers and other stakeholders, at a profit, so that the objects of all parties involved are met, and that is done by mutual exchange and fulfillment of promises (Gronroos, 1996).) Relationship marketing is marketing based on interaction within networks of relationships (Gummesson, 1993). A relation means that there are at least two parties who are in contact with each other, networks contain of several complex relationships and interaction means that the parties perform activities and work together (Gummesson, 2002). Similarly, Morgan and Hunt (1994), draw upon the distinction made between transactional exchanges and relational exchanges by Dwyer, Schurr, and Oh (1987), to suggest that relationship marketing refers to all marketing activities directed toward establishing, developing, and maintaining successful relationships. Consider the following summary from Peelen (2005: 3-5) supplemented by other sources as noted. CRM is: A comprehensive development process Customer differentiation Data warehousing and mining The core business strategy Integrated collaboration Empowering the customer (Newell, 2003) A total company reorientation (Buttle, 2005) Customization in products or services (Sharp, 2003) Building mutual value (Peele, 2005; Targetbase, 2001) Building customer equity (Gupta and Lehman, 2005; Shaw, 2001) CRM is a set of business processes and overall policies designed to capture, retain and provide service to customers (Scott, 2001), or a coherent and complete set of processes and technologies for managing relationships with current and potential customers and associates of the company, using the marketing, sales and service departments, regardless of the channel of communication(Injazz and Karen, 2004). CRM is a process designed to collect data related to customers, to grasp features of customers, and to apply those qualities in specific marketing activities (Swift, 2001). So in a single view, CRM is a business strategy enabled by managerial philosophy and technology which applies customer knowledge and database to deliver the quality product and service to provide the best value to customers looking at each customers different needs and wants by customized and individualized service or product to reach customer satisfaction and loyalty in current competitive market. 4.1. CRM; Retention and Loyalty Some experts consider CRM only as customer retention in which a variety of after marketing tactics is used for customer bonding or staying in touch after the sale is made (Vavra, 1992). A more popular approach with recent application of information technology is to focus on individual or one-to-one relationship with customers that integrate database knowledge with a long-term customer retention and growth strategy (Peppers and Rogres 1993). Similarly, CRM goals are to symbiosis and fulfillment of promises (Rapp and Collins, 1990, Ndubisi, 2003). In other words, a key objective is to foster customer loyalty_ a deeply held commitment to re-buy or re-patronize a preferred product or service in the future despite there are situational influence and marketing efforts having the potential to cause switching behavior (Oliver, 1999). CRM requires organizations to lay more emphasis on retaining existing customers rather than on creating new ones (Clark and Payne, 1997). And in a very close definition, the shift in emphasis from customer acquisition to customer retention has been at the heart of relationship marketing (Payne, 1995). While retaining customer loyalty has been a sales principle for a very long time, CRM is actually a tremendous step forward in creating a system that can provide a means for retaining individual loyalty in a world of nearly 6 billion souls (Croteau Li, 2001). In order to understand CRM, you must also understand the changing nature of the customer because customers are not what they used to be (Greenberg, 2001).CRM is a combination of people, process and technology that seeks to understand a companys customers. It is an integrated approach to manage relationships by focusing on customer retention and relationship development (Chen, 2003). It is the number one focus when todays competiti ve market has become more saturated and competitive (Xu, 2002), and it is to turn customers into partners (Arun Balakrishnan, 2003) or to turn current and new customers into regularly purchasing clients, and then to progressively move them through being strong supporters of the company and its products, to finally being active and vocal advocates for the company (Christopher, 2003). Acquiring a better understanding of existing customers allows companies to interact, respond, and communicate more effectively to significantly improve retention rates (Chen Popovich, 2003).Therefore, customer retention depends on the relationship substance built up due to interaction between the parties (Eriksson and Là ¶fmarck, 2000). In summary, CRM struggles to build the relationship with customers and retain them to profit the company in long-term and reduce the cost of attracting new customers. 4.2. CRM; Customization and Individualization CRM is an integrated effort to identify, maintain, and build up a network with individual consumers and to continuously strengthen the network for the mutual benefit of both sides, through interactive, individualized and value-added contacts over a long period of time (Shani and Chalasani, 1992), it is about managing data to better understand and serve customers (Arun Balakrishnan, 2003). Jackson (1985) applies the individual account concept in industrial markets to suggest CRM to mean, Marketing oriented toward strong, lasting relationships with individual accounts. In other business contexts, Doyle and Roth (1992), ONeal (1989) and Paul (1988) have proposed similar views of CRM. CRM is a concept that enables an organization to tailor specific products or services to each individual customer. In the most advanced scenario, CRM may be used to create a personalized, one-to-one experience that will give the individual customer a sense of being cared for, thus opening up new marketing opportunities based on the preferences and history of the customer (Wilson, 2002). CRM is also a costumer-focused business strategy that aims to increase customer satisfaction and customer loyalty by offering a more responsive and customized service to each customer (Fayerman, 2002). So value-laden relationship supported by data management for individual accounts offering personalized service or product is in heart of CRM, that results in customers unique experience of being with the company and makes barriers in front of brand switch, and this is the step forward to customer satisfaction and loyalty. 4.3. CRM; Value Creation CRM is the process of creating, maintaining and enhancing strong value-laden relationships with customers and other stakeholders (Kotler, 1998; Payne, 2004). It is ongoing collaborative business activities between the supplier and a customer on one-to-one basis for the purpose of growing the total market by creating better end user value at a reduced cost (Sheth, 1998). CRM is the infrastructure that enables the delineation of and increase in customer value, and the correct means by which to motivate valuable customers to remain loyal; indeed, to buy again (Dychà ©, 2001). 4.4. CRM; Customer Knowledge Management CRM is about managing customer knowledge to better understand and serve them. Meaningful customer relationships are those characterized by high level of emotional value, which is created by more than functional and instrumental components; the company and the customer should share something in common, it can be background, interests, values and beliefs. This can be attained by gaining knowledge about the customers, what role the brand plays in the customers life, now and in the future, as well as being aware of the expectations of the customers. Real meaning derives from anticipation and a company addressing issues that the customer does not expect them to address (Barnes, 2003). The company should keep track of everything they buy and ask them if they were satisfied with their last purchase. The customers should bee seen as the most valuable assets of the service company because they do not only pay for the service, if the company listens to them they will tell the company how it ca n get them to spend even more (Geller, 1997). Organizations and their staff need not only to empathize with the customer, but they need to respond appropriately to his/her needs. Once that is apparent, they need to respond by providing what is necessary on time and at the expected cost. This can be much more difficult than meets the eye, since customers do not always have a clear idea of what they want and sometimes require the vendor or service provider to simulate their imaginations (Solomon, 1999). The goal of CRM is to create as effective customer relationships as possible and during that time also develop future competences within the company. Although satisfied customers opinions make it easier to continuously improve the competences of the company, these are not enough. The company needs to detect the customers unexpressed needs, and primarily the customers future needs. The worst scenario that might occur for the company, when using these types of customer feedback activitie s, is that the company realizes that it needs to bring new innovations into their customer relationships (Storbacka Lehtinen, 2000). So, innovation and creativity besides better understanding of customers present and future needs and changes in customers tastes and values lies under better relational factor that gathers valuable knowledge for the company. 4.5. CRM; Information Technology Some scholars have applied the importance of information technology to define CRM. CRM unites the potential of IT and relationship marketing strategies to deliver profitable, long-trade relationship (Simon Knox, Stan Maklan, Adrian Payne, Joe Peppard and Lynette Ryals). CRM is not a technology, though. Technology is a CRM enabler (Greenberg, 2001). CRM technology applications link front office (e.g. sales, marketing and customer service) and back office (e.g. financial, operations, logistics and human resources) functions with the companys customers touch points (Fickel, 1999). A companys touch points can include the Internet, e-mail, sales, direct mail, telemarketing operations, call centers, advertising, fax, pagers, stores, and kiosks. Often, these touch points are controlled by separate information systems. CRM integrates touch points around a common view of the customer (Eckerson and Watson, 2001). As stated previously, CRM is a technology based business strategy that manages cu stomer data through data collection and data mining systems and data warehousing and transforms the customer data to valuable managerial supporting knowledge. Technology supports better marketing channel and customers touch points management. 4.6 CRM; Organizational Strategy Today, customers are more highly educated, under higher stress, more specialized, living longer, and more influenced by global culture than those of the 60s and 70s when our view of marketing was formed (Wilson, Daniel, McDonald, 2002). This as well as the emergence of e-Business, organizational dynamics, and cultural change issues has dramatically shifted organizationsÃâà ´ functional units to focus on the customer. Consequently, organizations have recognized the need to develop customer-centered orientations (Romano, 2003). Organizations are learning more about their customers and their preferences, needs, and expectations (Jukic, Jukic, Meamber, Nezlek, 2003) According to Schultz (2000) the practice of planning, creating, and managing customer relationships has nowadays become the heart of organizational strategy and the key to customer retention. Similarly, CRM is the core business strategy that integrated internal processes and functions, and external networks, to create a nd deliver value to targeted customers at a profit (Francis Buttle, 2004). 4.7 CRM; Profitability It is shown that the large impact on profitability of small increases in customer retention rates, was the start out, making the marketing community more conscious of the need to manage customer relationships in the long term as well as prior to the first sale (Wilson, 2002; Reichheld and Sasser, 1990). Similarly, CRM can help businesses enhance their customer relationships by attracting more profitable customers and establishing stronger and more durable customer relationships (Falk, 2004). Blomqvist (1993) proposed the following key characteristics of relationship marketing: every customer is considered an individual person or unit; activities of the firm are predominantly directed towards existing customers; implementation is based on interactions and dialogues; and the firm is trying to achieve profitability through the decrease of customer turnover and the strengthening of customer relationships. The long-term orientation is often being emphasized because it is believed that marketing actors will not engage in opportunistic behavior if they have a long-term orientation and that such relationships will be anchored on mutual gains and cooperation (Ganesan 1994). CRM is the set of methodologies and tools that help an enterprise manage customer relationships in an organized way (Lawson-Body Limayem, 2004). In other words, CRM can be defined as an interactive process achieving the optimum balance between corporate investments and the satisfaction of customer needs to ge nerate the maximum profit. It involves (Gebert, Geib, Kolbe, Riempp, 2002): Measuring both inputs across all functions including marketing, sales and service costs and outputs in terms of customer revenue, profit and value. Acquiring and continuously updating knowledge about customer needs, motivations and behavior over the lifetime of the relationship. Applying customer knowledge to continuously improve performance through a process of learning from successes and failures. Integrating the activities of marketing, sales and service to achieve a common goal. Implementing appropriate systems to support customer knowledge acquisition, sharing and measuring CRM effectiveness. Constantly flexing the balance between marketing, sales and service inputs against changing customer needs to maximize profit. There for, customization and individualization besides long-term relationships aiming to build loyal customers and increase retention rate will directly profit the company. 4.8. CRM , LTV and Customer Selectivity CRM is business philosophy and set of strategies, programs, and systems that focuses on identifying and building loyalty with a firms most valued customers (Michael Leavy and Barton Weitz, 2004), it is a cross-functional process for achieving a continuing dialogue with customers, across all their contact and access points, with personalized treatment of the most valuable customers, to increase customer retention and the effectiveness of marketing initiatives (Day and Van Den Bulte, 2002) CRM is a management approach that enables organizations to identify, attract and increase retention of profitable customers, by managing relationships with them (Bradshaw and Brash, 2001; Hawkes, 2000). When evaluating customer profitability, marketers are often reminded of the 80/20 rule (Gloy, Akridge, Preckel, 1997). Similarly, companies have come to realize that in order to develop long-term, successful relationships with their customers they need to focus on economically valuable customers while eliminating economically valueless ones, instead of treating all customers equally, it is better to develop customer-oriented strategies (Verhoef Donkers, 2001). To cultivate the full profit potentials of customers, many companies already try to measure and use customer value in their management activities (Rosset, Neumann, Eick, Vatnik, Idan, 2002). Therefore, many firms are needed to assess their customers value and build strategies to retain profitable customers. As several researc h studies have shown not all customers are equally profitable for an individual company (Storbacka2000).Customer relationship management is a comprehensive strategy and process of acquiring, retaining, and partnering with selective customers to create superior value for the company and the customer (Sheth2001). Furthermore, Diller (2000) has id
Sunday, January 19, 2020
What Is Social Anxiety Disorder?
i. Introduction Social Anxiety is a worldwide disorder that can affect anyone, no matter what ethnicity or gender they are. Social anxiety is an intense fear of social situations, especially when you are being judged or watched by others. Such as presentations, being the center of attention, public speaking, making phone calls or eating and drinking in front of others. I chose to study this topic because I find it interesting how certain social situations can cause fear in people.Also, I show some symptoms of having social anxiety and I wish to learn more about this topic. Social anxiety disorder is also known as social phobia. It is defined as the fear of social situations that involve interaction with other people. It is the fear and anxiety of being judged and evaluated negatively by other people or behaving in a way that might cause embarrassment or ridicule. This leads to feelings of inadequacy, self-consciousness, and depression. The person with social anxiety disorder may beli eve that all eyes are on him/her at all times.Social situations that provoke social anxiety are eating or drinking in front of others, being the center of attention, public speaking, presentations, talking on the telephone and asking questions. People with this disorder will do whatever it takes to avoid social situations. The symptoms of Social Anxiety Disorder are extreme self-consciousness, immense fear of being judged or watched, nausea, rapid heartbeat, sweating and trembling. ii. Overview There are many different perceptions about people with social anxiety. Statistics show that this disorder is the third largest mental disability in the world and can affect 19. million Americans at any time. Even though it can occur at any time in peopleââ¬â¢s lives, it happens most often in childhood, adolescence and adulthood. Statistics also show that women are more likely to get diagnosed with Social Anxiety, than men. People who do have it are often seen by others as just being shy, u neasy or quiet. The people who are diagnosed with social anxiety may be conflicted by these perceptions, so they may fail to seek treatment. The problem is generally unheard and they may think that they are the only ones who suffer from it.People who do seek treatment are often misdiagnosed and labeled as ââ¬Å"personality disorderâ⬠or ââ¬Å"manic depressive. â⬠This is because social anxiety is not well understood by the general public, or medical or health care professionals. Those with the disorder usually know that their anxiety, thoughts, and fears are irrational. They realize that it is angst and terror that they are experiencing. They know that people around them are not really judging them or evaluating them. They understand that everyone is not out to degrade or embarrass them.But despite this logical knowledge and sense, they still continue to feel and believe differently, which causes thoughts and symptoms of anxiety usually persist with no indication of goin g away. People with social anxiety may usually experience extreme distress in some of these situations: when they are being introduced to other people, being teased or criticized, being the center of attention or meeting important people or authoritative people. Or by being watched while doing something, announcing something in a public situation and getting embarrassed easily.Social anxiety may be selective. A person may have an extreme fear of one occasion, such as public speaking, but be perfectly comfortable in any other situation. People with a social phobia are nervous, anxious, and afraid about many social situations. Simply attending a business meeting or going to a party can be highly nerve wracking and intimidating. Although people with social anxiety want to be social with everyone else, their anxiety about not doing well in public is strong and hinders their efforts. They freeze up when they meet new people. ii. What Causes Social Anxiety Disorder? What Are The Symptoms? Knowing the exact causes of social anxiety is still an ongoing research and there is no single known cause. However, there are environmental and psychological factors that will play a role in its development. This development of this disorder can be from a humiliating experience the patient has experienced in the past. People diagnosed with social anxiety may have developed this disorder by seeing what has happened to someone else when that person has been embarrassed.As mentioned before, there are also emotional, physical and behavioral symptoms of social anxiety. Emotional symptoms can range from fearing that other people will notice that youââ¬â¢re nervous, to worrying for days or weeks prior to a social situation. Physical symptoms are nausea, sweating, rapid heartbeat, feeling faint, trembling and shaking. The behavioral symptoms are avoiding any type of social situation to an extent where it disrupts your life and hiding ââ¬Å"behind the scenesâ⬠to escape from being noticed. iv. Treatment for Social Anxiety DisorderTwo types of treatment may be used to help patients suffering from social anxiety. A certain type of therapy can be used, cognitive-behavioral therapy, and it has proved to be effective in most cases. Medication is also useful in treatment. Antidepressant, such as MAOIââ¬â¢s, in contrast with CBT, is the most beneficial. Benzodiazepines like Xanax, Valium and Ativan are prescribed to people who have social anxiety to treat it. But research has shown that if the two treatments are not used together, success is only temporary.Also, treatment must include a therapist and an active behavioral therapy group. Group therapy for social anxiety use CBT techniques includes role-playing and training of social skills. This group therapy uses acting or mock interviews to work on the social situations that will make you anxious. The most important steps in defeating social anxiety disorder is understanding, becoming aware of the problem, and c ommitting to go through all treatments, including therapy. v. Conclusion I learned that Social Anxiety Disorder can affect millions of people at any given time.I think I show signs of Social Anxiety Disorder because during social situations, such as presenting, I show the symptoms. I get anxious, shaky, nervous and rapid heartbeats. In my opinion, this is probably one of the worst mental disorders that someone can have, because it is so misunderstood and misdiagnosed. What makes the situation even more difficult is the fact that the disorder does not just come and go like other disorders. A person is faced with it every day of their life, every time they have to go out anywhere or are put in a situation where others are involved.They have to deal with this all the time, until they are treated. Unfortunately, most people do not know that they have it. Without some kind of formal education, knowledge, or treatment, social anxiety continues to ruin their lives. And if they finally do t ry to seek help, chances are that they will not find. This is the reality for 19. 2 million Americans, but yet there is very little being done in the way of trying to help them realize that they are not just shy or introverted, they really have a problem. REFERENCES Websites: Stein MB, Stein DJ. Social anxiety disorder.Lancet. 2008;371:1115-1125 ââ¬â (http://www. ncbi. nlm. nih. gov/pubmedhealth/PMH0001953/) Jaffe-Gil, Ellen, M. A. ; Smith, Melinda, M. A. -www. helpguide. org ;(http://www. helpguide. org/mental/social_anxiety_support_symptom_causes_treatment. htm) www. nimnh. nih. gove/index. shtml (http://www. nimh. nih. gov/health/publications/social-phobia-social-anxiety-disorder-always-embarrassed/what-is-social-phobia. shtml) www. wikipedia. org (http://en. wikipedia. org/wiki/Social_anxietyà ) www. webmd. com (http://www. webmd. com/anxiety-panic/guide/mental-health-social-anxiety-disorder)
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